About Fuji
Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 122 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”
Fuji brings together engineers, mechanics and its sponsored professional athletes to develop the race-winning technology that goes into every bicycle it makes. On the road, the mountain or the track, Fuji has the technology and the bikes to set the standard for the next 122 years.